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Admission home > Academics > Areas of study > Strategic Communications - Ad/PR

Major

Strategic Communications - Ad/PR

As a strategic communications student, you’ll study the strategies that help create effective communications campaigns, and you’ll learn how to put those strategies into practice using the latest technology.

Learn from the top professionals in one of the nation's most dynamic media markets for advertising/public relations.
You'll have a chance not only to study with TCU's Strategic Communications faculty but also to take classes from the top pros who teach part-time in the Schieffer School.
Put it all into practice with internships at local agencies or TCU's own innovative student ad/PR agency, Real World Integrated Marketing Communications.
The Schieffer School's Strategic Communications major as been names among the top 25 in the nation by PR Journal magazine.
The Schieffer School's advertising team is ranked fourth in the nation, and the Schieffer School PR team is ranked third in the nation by placement in the 2008 Bateman Competition, the most prestigious national case study competition.

The Strategic Communications - Ad/PR program includes courses like:
Fr	Communication in Society Media Writing & Editing Race, Gender & Mass Media

So	Advertising Principles Public Relations Principles

Jr	Creative Communications Communication Graphics Writing for Strategic Communications

Sr	Channel Planning & Strategy Law & Ethics of Mass Communication Strategic Communication Campaigns Research & Evaluation 2 Journalism Electives

* a statistics course is required

Most strategic communications graduates begin work in advertising or public relations agencies, corporations, governmental agencies, non-profit groups, health care groups, sports teams, and consulting firms. Others enter a variety of graduate school programs.

Strategic Communications - Ad/PR program website
Strategic Communications - Ad/PR in the Undergraduate Studies Bulletin

Curriculum Requirements