Every organizations goal is to
market and sell its products
or services profitably while
creating valuable relationships
with customers.
At Neeley, we let you in on
the entire world of marketing,
from planning to sales, and
most importantly how to
have success in this area of
business. If you are innovative,
creative and resourceful,
and enjoy creative problem
solving, a marketing degree
may be for you!
The marketing major gives students a choice of four marketing career tracks. These four
career tracks prepare students for many
exciting career opportunities in marketing:
- Product and Brand Management
Planning, directing and controlling business
and marketing efforts for products is the
responsibility of the product or brand manager.
Careers in product and brand management
tend to attract highly motivated individuals
who can accept broad responsibilities, need
little supervision, communicate well with
others and thrive on constant change. Some of
the positions available include:
Brand Manager
Market Analyst
Product Manager - Sales and Sales Management
Those in sales or sales management are
responsible for communicating with customers
by informing and persuading them to purchase
products. The type of positions vary widely
with respect to the types of business and
products involved, the educational background
and skills required, and the activities to be
performed. Available positions include:
Pharmaceutical Sales Representative
Sales Manager
Sales Promotion Manager -
Marketing Communications Management
Creating, implementing and overseeing
communications programs that effectively
describe and promote an organization
and its products is the responsibility of a
marketing communications manager. Common
characteristics are strong communication skills,
the ability to articulate well in both written and
spoken formats, understanding a variety of
people, being team leaders and quick learners.
Positions include:
Advertising Account Executive
Public Relations Manager
Corporate Communications Manager - Global Marketing Management
Global or international marketing involves
developing and performing marketing activities
across national boundaries. A career in global
marketing management encompass all aspects
of marketing in a variety of industries. Those
interested in global or international marketing
must be familiar with foreign languages and
culture, be willing to travel or relocate, and have
proven themselves in domestic operations. A popular course in this career track is Marketing Study Abroad.
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